---
title: Leveraging Rewards to Increase Revenue and Retention
description: Rewards programs are a strong strategy to boost member retention and incentivize new referrals. This blog explores Club OS and Perkville's integration which enables fitness businesses to establish robust rewards programs as well as why rewarding members is so successful.
image: https://www.club-os.com/hubfs/perkville-2.jpg
---

[![ClubOS](https://www.club-os.com/hubfs/Branding/clubos_logo_primary_header.svg)](https://www.club-os.com)

Platform

Software Features

Why ClubOS

Business Types

Software Features

- [Gym CRM](https://www.club-os.com/features/gym-marketing-software/)
- [Member Management](https://www.club-os.com/features/gym-sign-up-software/)
- [Payment Processing](https://www.club-os.com/features/gym-payment-software/)
- [Scheduling](https://www.club-os.com/features/gym-scheduling-software/)
- [Point of Sale](https://www.club-os.com/features/gym-pos-system/)
- [Mobile App](https://www.club-os.com/features/gym-membership-app/)
- [Branded Member App](https://www.club-os.com/features/branded-member-app/)
- [Analytics/Reporting](https://www.club-os.com/features/gym-analytics-software/)

Why ClubOS

- [All In One Club Management](https://www.club-os.com/features/all-in-one-club-management-software/)
- [Seamless Integrations](https://www.club-os.com/features/gym-integration-software/)

Empowering you to do it all, All in One. [Book a Demo](https://www.club-os.com/book-a-demo)

Business Types

- [Fitness Clubs](https://www.club-os.com/solutions/fitness-club-management-software/)
- [Martial Arts](https://www.club-os.com/solutions/martial-arts-software/)
- [Gym Chains](https://www.club-os.com/solutions/management-software-gym-chains/)
- [Health Clubs](https://www.club-os.com/solutions/health-club-management-software/)
- [Personal Trainer](https://www.club-os.com/solutions/personal-trainer-software/)

Chain, club, or studio - we have you covered. [Book a Demo](https://www.club-os.com/book-a-demo)

[Plans](https://www.club-os.com/plans)

[Resources](https://www.club-os.com/resource-center)

Company

[About ClubOS](https://www.club-os.com/about-clubos)

[Careers](https://talentmanagementsolution.wd3.myworkdayjobs.com/en-US/JonasSoftwareUSA?q=clubos)

[Contact Us](https://www.club-os.com/contact-clubos)

We'll keep you focused on what you do best. [Book a Demo](https://www.club-os.com/book-a-demo)

[ASF Payment Solutions](https://www.club-os.com/asf-payment-solutions/)

[LOG IN](https://app.club-os.com/) [Support](https://www.club-os.com/support) [Book a Demo](https://www.club-os.com/book-a-demo)

×

**Interested in how Club OS could maximize your revenue?**

Let’s talk. Fill out the form below and we will be in touch shortly.

By submitting this form you confirm you have read and agree to the Club OS [Privacy Policy.](https://app.club-os.com/action/Legal/privacy)

.

[Blog](https://www.club-os.com/blog) [Resource Center](https://www.club-os.com/resource-center) [Help Center](https://knowledge.club-os.com/)

[ ‹ All Posts](https://www.club-os.com/)

# Leveraging Rewards to Increase Revenue and Retention

Posted by [Kevin Talley](https://www.club-os.com/blog/author/kevin-talley) on Jun 7, 2018 2:44:54 PM

![perkville-2](https://www.club-os.com/hs-fs/hubfs/perkville-2.jpg?width=549&name=perkville-2.jpg)

What do American Express, Hilton, United Airlines, and Starbucks all have in common? Highly developed rewards programs. But you already knew that. More than likely you’re enrolled in one of these programs or one just like them from another major company. People love being rewarded for their business. Heck, the best part of a dentist visit is the free toothbrush. So, why not implement a rewards program in your fitness business? When done correctly rewarding members can boost retention and grow membership.

**Point by Point**

Rewards programs can be effectively structured around a points system. Desirable member activities like checking in, attending classes, making purchases, and even promoting the club on social media are assigned point values. When a member completes a designated activity they’re awarded points. In turn, members redeem accumulated points for offered rewards.

However, not all activities are created equally. A designated activity’s point value should directly correspond to its overall value to your fitness business. While member check-ins are important, an individual check-in doesn’t impact the club as meaningful as one member referral. A member referral should carry a significantly higher point value than individual check-ins.

**Club OS + Perkville**

Getting the referral is only half of the journey. That’s where Club OS comes in. Club OS and Perkville are integrated to simplify a club’s rewards program. Members can refer family and friends directly through Perkville then the referral is automatically transferred into Club OS system and placed into the club’s follow-up schedule. Perkville then awards the referral points to the referring member when their friend joins your club.

Clubs can establish online promotions through Perkville to generate leads. These promotions typically offer incentives like 10 free days of club access. When a lead enters their information into the Perkville form, they are automatically transferred into Club OS. Club staff can then reach out and schedule a club tour for the new lead.

**Perkville + Billing Partners**

Perkville additionally integrates with club billing partners like ABC, Jonas, Mindbody, and MotionSoft to track a wide range of club activities. Through these integrations, Perkville can award points to members for check-ins, purchases, birthdays, membership anniversaries, attending fitness consultations and so much more.

**Why Reward?**

Rewards programs boost member engagement through a strategy of gamification: injecting elements of gameplay into the club experience. Every check-in, every class attended feeds into the member’s desire to hit their goal. That goal could be to earn a particularly elusive reward or simply to hoard as many points as possible. This extra layer of incentive may be the difference between a member showing up for class or driving straight home after a long day at work.  

**What to Give?**

It’s important to offer both small and big rewards. Think of this as the arcade-prize-counter strategy: the bottom row populated by plastic rings and cheap candy but each row of prizes grow in value all the way up to the big prize, a teddy bear the size of five-year-old. Members can choose to quickly redeem earned points on lower-tier offerings like free smoothies or protein shakes or hoard their points to redeem upper-tier rewards like free training sessions or a complimentary month of membership. The key is that members understand there is a real and tangible value to earning points. Otherwise, the whole program will fail to grow your business.  

 Topics: [Retention](https://www.club-os.com/blog/topic/retention)

### Subscribe to Email Updates

[![](https://www.club-os.com/hs-fs/hubfs/learn-more-icons.png?width=290&name=learn-more-icons.png)](https://info.club-os.com/learn-more-about-club-os)

### Recent Posts

### Posts by Topic

- [Marketing (53)](https://www.club-os.com/blog/tag/marketing)
- [Sales (48)](https://www.club-os.com/blog/tag/sales)
- [Retention (32)](https://www.club-os.com/blog/tag/retention)
- [Fitness Business Tips (24)](https://www.club-os.com/blog/tag/fitness-business-tips)
- [Members (14)](https://www.club-os.com/blog/tag/members)
- [Five-by-Fives (12)](https://www.club-os.com/blog/tag/five-by-fives)
- [Insider (10)](https://www.club-os.com/blog/tag/insider)
- [Owners (10)](https://www.club-os.com/blog/tag/owners)
- [club-os (9)](https://www.club-os.com/blog/tag/club-os)
- [gym membership (7)](https://www.club-os.com/blog/tag/gym-membership)
- [Gyms (6)](https://www.club-os.com/blog/tag/gyms)
- [fitness (5)](https://www.club-os.com/blog/tag/fitness)
- [group fitness (4)](https://www.club-os.com/blog/tag/group-fitness)
- [leads (4)](https://www.club-os.com/blog/tag/leads)
- [Fitness Marketing Tips (3)](https://www.club-os.com/blog/tag/fitness-marketing-tips)
- [club management software (3)](https://www.club-os.com/blog/tag/club-management-software)
- [crm (3)](https://www.club-os.com/blog/tag/crm)
- [facebook (3)](https://www.club-os.com/blog/tag/facebook)
- [fitness sales (3)](https://www.club-os.com/blog/tag/fitness-sales)
- [gym membership sales (3)](https://www.club-os.com/blog/tag/gym-membership-sales)
- [gym sales (3)](https://www.club-os.com/blog/tag/gym-sales)
- [prospect (3)](https://www.club-os.com/blog/tag/prospect)
- [qualified leads (3)](https://www.club-os.com/blog/tag/qualified-leads)
- [Gym Marketing Tips (2)](https://www.club-os.com/blog/tag/gym-marketing-tips)
- [Gym Sales Tips (2)](https://www.club-os.com/blog/tag/gym-sales-tips)
- [holiday savings (2)](https://www.club-os.com/blog/tag/holiday-savings)
- [how to engage prospects (2)](https://www.club-os.com/blog/tag/how-to-engage-prospects)
- [increase gym revenue (2)](https://www.club-os.com/blog/tag/increase-gym-revenue)
- [marketing ideas for gym memberships (2)](https://www.club-os.com/blog/tag/marketing-ideas-for-gym-memberships)
- [membership (2)](https://www.club-os.com/blog/tag/membership)
- [quotas (2)](https://www.club-os.com/blog/tag/quotas)
- [referral program (2)](https://www.club-os.com/blog/tag/referral-program)
- [sales team (2)](https://www.club-os.com/blog/tag/sales-team)
- [B2B (1)](https://www.club-os.com/blog/tag/b2b)
- [Cancelled Gym Member Tips (1)](https://www.club-os.com/blog/tag/cancelled-gym-member-tips)
- [Direct Mail Campaigns (1)](https://www.club-os.com/blog/tag/direct-mail-campaigns)
- [Google Ranking Tips (1)](https://www.club-os.com/blog/tag/google-ranking-tips)
- [Gym Advertising (1)](https://www.club-os.com/blog/tag/gym-advertising)
- [Gym Photography Tips (1)](https://www.club-os.com/blog/tag/gym-photography-tips)
- [Gym Websites (1)](https://www.club-os.com/blog/tag/gym-websites)
- [HIIT (1)](https://www.club-os.com/blog/tag/hiit)
- [Paid Ads (1)](https://www.club-os.com/blog/tag/paid-ads)
- [Podcasts for Gym Owners (1)](https://www.club-os.com/blog/tag/podcasts-for-gym-owners)
- [Sales Competition Ideas (1)](https://www.club-os.com/blog/tag/sales-competition-ideas)
- [Top Fitness Podcasts (1)](https://www.club-os.com/blog/tag/top-fitness-podcasts)
- [abandoned cart (1)](https://www.club-os.com/blog/tag/abandoned-cart)
- [abandoned cart email (1)](https://www.club-os.com/blog/tag/abandoned-cart-email)
- [analytics (1)](https://www.club-os.com/blog/tag/analytics)
- [automation (1)](https://www.club-os.com/blog/tag/automation)
- [black friday (1)](https://www.club-os.com/blog/tag/black-friday)
- [black friday marketing tactics (1)](https://www.club-os.com/blog/tag/black-friday-marketing-tactics)
- [calories (1)](https://www.club-os.com/blog/tag/calories)
- [check in (1)](https://www.club-os.com/blog/tag/check-in)
- [club solutions (1)](https://www.club-os.com/blog/tag/club-solutions)
- [combat classes (1)](https://www.club-os.com/blog/tag/combat-classes)
- [consumers (1)](https://www.club-os.com/blog/tag/consumers)
- [customer relationship management software (1)](https://www.club-os.com/blog/tag/customer-relationship-management-software)
- [dance cardio (1)](https://www.club-os.com/blog/tag/dance-cardio)
- [e-commerce (1)](https://www.club-os.com/blog/tag/e-commerce)
- [email marketing (1)](https://www.club-os.com/blog/tag/email-marketing)
- [experience (1)](https://www.club-os.com/blog/tag/experience)
- [fitness community (1)](https://www.club-os.com/blog/tag/fitness-community)
- [gym (1)](https://www.club-os.com/blog/tag/gym)
- [gym membership referall program (1)](https://www.club-os.com/blog/tag/gym-membership-referall-program)
- [gym promotion ideas (1)](https://www.club-os.com/blog/tag/gym-promotion-ideas)
- [gym retention (1)](https://www.club-os.com/blog/tag/gym-retention)
- [holiday marketing campaigns (1)](https://www.club-os.com/blog/tag/holiday-marketing-campaigns)
- [how to increase gym memberships (1)](https://www.club-os.com/blog/tag/how-to-increase-gym-memberships)
- [implementation (1)](https://www.club-os.com/blog/tag/implementation)
- [impressions (1)](https://www.club-os.com/blog/tag/impressions)
- [increase gym sales (1)](https://www.club-os.com/blog/tag/increase-gym-sales)
- [insights (1)](https://www.club-os.com/blog/tag/insights)
- [interview (1)](https://www.club-os.com/blog/tag/interview)
- [key account manager (1)](https://www.club-os.com/blog/tag/key-account-manager)
- [kristen coy (1)](https://www.club-os.com/blog/tag/kristen-coy)
- [latest workout craze (1)](https://www.club-os.com/blog/tag/latest-workout-craze)
- [lead nuturing (1)](https://www.club-os.com/blog/tag/lead-nuturing)
- [leads aren't interested (1)](https://www.club-os.com/blog/tag/leads-arent-interested)
- [logo (1)](https://www.club-os.com/blog/tag/logo)
- [lost customers (1)](https://www.club-os.com/blog/tag/lost-customers)
- [marketing strategies (1)](https://www.club-os.com/blog/tag/marketing-strategies)
- [monthly challenge (1)](https://www.club-os.com/blog/tag/monthly-challenge)
- [motivation (1)](https://www.club-os.com/blog/tag/motivation)
- [new year (1)](https://www.club-os.com/blog/tag/new-year)
- [nutrition (1)](https://www.club-os.com/blog/tag/nutrition)
- [online shopping (1)](https://www.club-os.com/blog/tag/online-shopping)
- [personal trainer (1)](https://www.club-os.com/blog/tag/personal-trainer)
- [personal training (1)](https://www.club-os.com/blog/tag/personal-training)
- [pop-ups (1)](https://www.club-os.com/blog/tag/pop-ups)
- [pound (1)](https://www.club-os.com/blog/tag/pound)
- [product manager (1)](https://www.club-os.com/blog/tag/product-manager)
- [prospect engagement (1)](https://www.club-os.com/blog/tag/prospect-engagement)
- [prospect engagement strategy (1)](https://www.club-os.com/blog/tag/prospect-engagement-strategy)
- [referral (1)](https://www.club-os.com/blog/tag/referral)
- [retain (1)](https://www.club-os.com/blog/tag/retain)
- [revenue (1)](https://www.club-os.com/blog/tag/revenue)
- [sales engagement strategy (1)](https://www.club-os.com/blog/tag/sales-engagement-strategy)
- [sales pipeline (1)](https://www.club-os.com/blog/tag/sales-pipeline)
- [sales team efficiency (1)](https://www.club-os.com/blog/tag/sales-team-efficiency)
- [salon (1)](https://www.club-os.com/blog/tag/salon)
- [scripts (1)](https://www.club-os.com/blog/tag/scripts)
- [smoothies (1)](https://www.club-os.com/blog/tag/smoothies)
- [software (1)](https://www.club-os.com/blog/tag/software)
- [software industry (1)](https://www.club-os.com/blog/tag/software-industry)
- [software vendors (1)](https://www.club-os.com/blog/tag/software-vendors)
- [top of funnel (1)](https://www.club-os.com/blog/tag/top-of-funnel)
- [vida fitness (1)](https://www.club-os.com/blog/tag/vida-fitness)
- [wellness (1)](https://www.club-os.com/blog/tag/wellness)
- [workflow (1)](https://www.club-os.com/blog/tag/workflow)
- [workout trends (1)](https://www.club-os.com/blog/tag/workout-trends)
- [● gym membership referral program (1)](https://www.club-os.com/blog/tag/gym-membership-referral-program)
- [● marketing black friday deals (1)](https://www.club-os.com/blog/tag/marketing-black-friday-deals)

[see all](https://www.club-os.com/blog/leveraging-rewards#)

[![ClubOS](https://www.club-os.com/hubfs/Branding/clubos_logo_primary_footer.svg)](https://www.club-os.com)

[LinkedIn](https://www.linkedin.com/company/club-os) [Instagram](https://www.instagram.com/club.os/)[Facebook](https://www.facebook.com/ClubOS1)

![visa compliance badge](https://www.club-os.com/hubfs/ServiceProviderBadge.png)

[VISIT OUR HELP CENTER](https://knowledge.club-os.com/) [CONTACT SUPPORT](https://www.club-os.com/support)

© 2026 Technique Fitness, Inc. [Contact Us](https://www.club-os.com/contact-clubos) [Privacy Policy](https://www.club-os.com/privacy) [Terms of Use](https://www.club-os.com/master-terms) [Canada Code of Conduct](https://www.club-os.com/canadian-code-of-conduct-complaint) [Terms of Service (ASF Canada)](https://www.club-os.com/terms-of-service-canada) [Terms of Service (ASF US)](https://www.club-os.com/terms-of-service-us) [Terms of Service (ASF Mobile)](https://www.club-os.com/termsofservice-mobile) [Terms of Use (ASF Mobile)](https://www.club-os.com/mobile-terms-of-use-asf) [Sub Merchant Agreement (ASF Canada)](https://www.club-os.com/asf-sub-merchant-agreement-canada) [Sub Merchant Agreement (ASF US)](https://www.club-os.com/asf-sub-merchant-agreement-usa) [Sub Merchant Agreement For Contractors (ASF Canada)](https://www.club-os.com/merchant-services-agreement-for-sub-contractors-canada) [Sub Merchant Agreement For Contractors (ASF US)](https://www.club-os.com/merchant-services-agreement-for-sub-merchants-us)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Corporation",
  "logo" : "https://www.club-os.com/hubfs/Website%20Images/logo-black.png",
  "name" : "ClubOS",
  "url" : "https://www.club-os.com/"
}
```